Thinking Virtual's vision at British Business 2000

“51% of SME’s are unclear about the most effective way forward for entering the Internet age” – Business network, October 2000.

Thinking virtual Ltd was set up at the end of 1999 by Nigel Shore, Duncan Campbell and Francis Jeffcock who felt that their many year’s of experience in IT, Business Analysis and Project Management could be brought together to help companies make more of the opportunities presented by the Internet.

“We found that many companies fail to grasp the Internet, with many web sites falling short of basic design, content and presence”, says Campbell – Managing Director, “and we felt that our strong business and technical background would be beneficial to those wanting an Internet presence.”

The British Business 2000 exhibition is particularly attractive to Thinking virtual because by far the majority of visitors will be the directors from small and medium size companies (SME’s). “This gives us a chance to talk directly with decision makers about their Internet options – here at the show.” says Campbell.

“Time and again”, he continues, “we find SME’s in a state of fear about the Internet. They don’t have large departments to develop web sites, nor the time and resources to do it themselves. They are told on the one hand that web sites are simple to develop and that anyone can do it, and on the other, reminded of the shock-horror of “dot.com” failures like boo.com. No wonder they ’re confused.”

Visitors to stand 76 can take the opportunity to discuss their Internet vision, and how best to capitalise from it. “If they already have a web site, we will offer visitors a site test, which will establish exactly how it is performing – and how it can be improved. If they don’t yet have a web site, we will help them define their needs, set their goals, and get their business on the Internet.”

“Getting the web site up and running is not the end of the process”, says Campbell. “It’s just the beginning.” Thinking virtual will drive visitors to a client’s web site, and monitor it over time. “That way, we can measure the performance of a web site – so that they can begin to see a return on investment”.

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