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Website audit
What if you already have a website which is on the search engines, but you don't know how well it's doing?
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A website audit analyses all aspects of your website on the Internet - including the presence (or absence !) of your website on the search engines. We prepare an executive summary which outlines our findings in a non-technical, business focused way, and critically, we detail a prioritised list of recommendations. Search engines First we try and find your website on the search engines, and record what we find, and how we found it. In order to do this, we use keywords and phrases which we think people would use to find your website. Integration We look to see how your site is integrated with the rest of your business (if you are a business). We check the ordering process and fulfillment (again, if appropriate). |
Communication We check to see that your communication channels all work. How many times have you sent an email via a website and never heard a reply? Design We look at the design of the site and how it may be viewed on different platforms and browsers. Speed We check out the speed of the site according to different modem speeds. Accuracy and timeliness We check to see whether the information on your site is accurate and timely. How often have you found a site which says "in 2001 we will be ..." Errors and typos Of course we look out for broken links, spelling mistakes, grammatical errors and good old fashioned bugs. Next steps |