Bidding management

Many search engines and directories have results supplied by pay-per-click sites.

This means that with efficient and careful Bidding Management it is possible to increase your website’s ranking on the standard search engines and directories, as well as on the pay-per-click sites themselves.

It is not a one-off process though. Since the Market can change daily, we manage your bids against the market trends, your competitors and your budget.

Our target is to maximise your website’s exposure on the search engines, directories and pay-per-click sites for the most effective key words and phrases - within your budget.

Getting the most out of pay-per-click

One major difference between pay-per-click sites and search engines is that we can make your budget more flexible, by targeting it during the bidding process in the most efficient and cost-effective way.

Managing a bidding campaign is like managing an equity portfolio: The more interest people have in a keyword, the higher the price gets. Eventually, it becomes unviable to bid for a keyword, because the price is too high and the return too low.

So as a campaign gets underway, we constantly monitor its effectiveness so that when it reaches its peak, we will be ready to move your funds to other, more efficient, campaigns.

This way, we get the best out of each campaign we run, and use your budget in the most effective and targeted way.

Reacting to market conditions

Pay-per-click sites are much quicker to react than search engines and directories.

When we bid for a keyword on your behalf, the results of the bidding can be seen almost in real time.

Some search engines will react quickly in displaying these new results too.

This means that we can react quickly to market conditions, and place bids as the situation changes.

We’ll be ready, too, when the situation changes again and we can quickly redirect your funds appropriately.

Complementing search engine optimisation

Of course, Bidding Management compliments Search Engine Optimisation, because there are some key phrases we may wish to bid for in order to compliment the way your website has been tuned.

This spreads our load, and makes sure we don’t have “all the eggs in one basket”.

How do we use the bidding budget?

The bidding budget is there to fund bids. The more budget that’s available, the more you can bid, and - by implication - the more consumers you will attract to your website.

It is important, therefore, to understand which terms are more likely to attract consumers to your website than others. In other words, we need to establish a list of keywords and phrases which we think consumers will use to find websites like yours.

Establishing this list of potential keywords is an important part of what we do, and one of the first things we would tackle.

Once we have a list of potential keywords and phrases, we can plan your bidding campaign against the current market prices and the budget available.

Making the budget last

With pay-per-click sites, unlike search engines, the key is management of the budget.

Clearly, the more budget there is, the longer and broader the campaigns you can run.

However, it doesn’t matter how big the budget is, if it runs out too soon.

That is why we will manage your budget to cover the term of the contract.

Next Steps

Get a quote