Keyword Bandwidth Analysis

Keyword Bandwidth Analysis is the process of understanding the overall popularity of keywords and phrases (for your particular audience), before they are considered useful for your site.

How we approach it

We first identify your target audience and then research the kinds of keywords and phrases that they would use to find a site like yours.

Once we have our candidate list of keywords and phrases, we analyse them to see how many existing sites react to each keyword or phrase - that gives us an idea of the size of your keyword "competition".

We next work out how popular the keyword or phrase is across the search engines.

Judging the suitability

Once we have an idea of the competition and the popularity of the keywords, we can make a judgement about the effectiveness of the keyword.

For example:

The keyword "XQXXTY" is not used by many websites, so there is little competition - which is good.

However, since no one searches for "XQXXTY", there is little point using it.

The aim

The aim is therefore to find keywords which are often searched for, and which are not used by many websites, and which are relevant to your website.

This is Keyword Bandwidth Analysis

Next steps

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