Page optimisation

Each search engine has its own preferences and its own algorithms for ranking a page.

It stands to reason, therefore, that in order to tune your webpage effectively, we have to take into consideration each of the search engines' preferences.

The problem is that tuning a page for one search engine may cause a problem for another search engine.   In the worst case, the tuning on one search engine may be considered "spamming" on another.

Our approach

It is important therefore to identify the important search engines for your site, and tune pages with them in mind.

Of course, it is possible to tune for more than one search engine, but this must be done with care.

For example, some search engines do not take any notice of Meta Tags, whereas others do.  It may be possible, therefore, to tune parts of the page for one search engine, and other parts for another search engine.

Keywords

However, you can't tune a website until you know which keywords to use.   After all, you are trying to make your page come first when people type in a particular keyword or phrase in a search engines.

A pre-requisite for page optimisation is therefore Keyword bandwidth analysis.

Next Steps

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