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Website design
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Website design is only part of the overall "Internet" process - It is how you manage, integrate and commercialise it that makes the difference. Target audience Our approach is first to understand your business, and your target audience. Without understanding whom your website is aimed at, how you can you design it? A car manufacturer doesn't just "design a car" - they design a car for a particular market. Integration Of course, if you have a website, you have to make sure that it's being looked after, it's doing what you want it to do, and it fits into the rest of your organisation. It doesn't matter how big or small your company is, it has to fit in - particularly if you are selling something. Meeting expectations The design of the site has to appeal to your target audience, and deliver what it is they're looking for. It has to meet their expectations, not yours. The site must not only contain the things that your consumers are looking for, but it must look like they expect it to look. If it doesn't, there will be an Expectation Gap, and your visitor will turn into a "stressed visitor" and leave. |
Easy to use Most of the time, visitors what easy to use websites. They don't want to have to work out how to navigate around it, and they don't want to have to work out whether they are in the right place. It should be obvious. Quick to load Most people, regardless of the speed of their internet connection, get bored incredibly quickly waiting for a website to load. If they have to wait too long, they will leave - with their business. Error free Of course, a website must be error free. As soon as it goes wrong, your visitor will lose all confidence in the site, and will leave. Marketing tool Your website is a marketing tool. It may be the first thing a consumer sees of your company - or it may be the last. Your website is your company. Next steps |